Have you ever found yourself in a conversation where someone proudly declares, ‘I’ve visited 42 countries—my goal is 50!’ or perhaps, ‘I want to set foot on all seven continents before I turn 70’? It’s a familiar refrain, especially among seasoned travellers and those of us who love a good adventure.
But have you ever stopped to wonder: Is ticking off countries like items on a shopping list really the best way to experience the world?

We know that travel is one of life’s greatest joys—especially when you’ve worked hard and finally have the time to explore. But lately, a new trend has emerged: checklist tourism. It’s the idea that travel is about quantity over quality, about collecting passport stamps rather than collecting memories. And according to travel experts, this approach might be robbing us of the true magic of travel.
Travel: More Than Just a Numbers Game
There’s a certain thrill in ticking off destinations, much like the satisfaction of scoring tickets to a sold-out concert or completing a tricky crossword. But when travel becomes a numbers game, are we missing the point? Is it really about how many places you’ve been, or is it about how deeply you’ve experienced them?
For many, the allure of ‘collecting’ countries is hard to resist. It’s a tangible achievement, something to brag about at dinner parties or post about on social media. But as one travel writer recently pointed out, ‘Travel shouldn’t be transactional. It’s not a body count.’ The real magic of travel lies in the quality of your experiences, not the quantity of your passport stamps.
The Joy of the Journey
It’s easy to get caught up in the rush—snap a selfie at the Eiffel Tower, grab a quick gelato in Rome, and then it’s off to the next stop. But what about the journey itself? Sometimes, the best memories aren’t the ones you planned for.
Maybe it’s the unexpected ice cream on a sun-drenched beach in Mykonos, or the surprisingly delicious pie at a truck stop outside Katherine. These are the moments that linger long after you’ve returned home.
As we get older, many of us find that it’s not the number of places we’ve been that matters, but the richness of the experiences we’ve had. Can you remember every country you’ve visited? Or do you remember the laughter shared with locals, the taste of a new dish, or the feeling of awe at a breathtaking view?
Immersion Over Itineraries
Checklist travel often means skimming the surface—dipping your toe in, snapping a photo, and moving on. But what if we slowed down and truly immersed ourselves in each destination? Take the time to meet new people, try unfamiliar foods, and soak up the local culture. Don’t just visit a place for the ‘Likes’—visit because you’re genuinely curious and open to new experiences.
And let’s not forget: sometimes those whirlwind tours (like the classic ‘20 countries in 20 days’ European bus trip) can be a great way to sample a variety of places. Think of it as a box of chocolates—you get a taste of everything, and then you can decide which destinations you’d like to return to for a deeper experience.

Bucket Lists: Dream Big, But Don’t Rush
There’s nothing wrong with having a bucket list. In fact, dreaming about future adventures is half the fun! But a bucket list should be about meaningful experiences, not just ticking boxes.
It’s about the places you’ve always wanted to see, the cultures you want to immerse yourself in, and the memories you want to create—not just a race to hit a certain number.
Finding Joy, Not Just Accomplishment
One of the most seasoned travellers in Australia, Catriona Rowntree, is a perfect example of someone who never loses her sense of wonder.
Despite having visited more countries than most of us have had hot dinners, she approaches every new assignment with genuine enthusiasm—whether it’s a dumpling bar in Chinatown or a luxury resort in the Maldives. Her secret? She looks for what’s new, interesting, or fun in every destination, no matter how big or small.
How to Bring Purpose Back to Your Travels
So, how can we make our travels more meaningful? Here are a few tips:
- Slow Down: Spend more time in fewer places. Give yourself the chance to really get to know a destination.
- Be Present: Put down the camera (at least for a little while) and soak in your surroundings.
- Connect: Talk to locals, try new foods, and participate in cultural activities.
- Reflect: Take a moment to appreciate where you are and the privilege of being able to travel.
- Share Mindfully: By all means, post that photo of your Nasi Goreng in Bali—but don’t let the quest for social media approval overshadow your real-life experience.
Remember, those cheeky monkeys in Ubud’s Monkey Forest will still be there after you’ve taken a moment to simply enjoy the view.
Key Takeaways
- Travelling shouldn’t be about racking up the number of countries you’ve visited just for bragging rights; it’s the quality of your experiences that truly matters.
- Immersing yourself in a destination and genuinely connecting with its culture and people leads to far more rewarding memories than simply ticking it off a checklist.
- The journey itself is half the fun, so travellers should slow down, appreciate the moments, and not just rush to capture a selfie for social media ‘likes’.
- Bringing a genuine sense of wonder and purpose to your travel will make the experience more meaningful—don’t just visit for the sake of accomplishment, but to savour and enjoy each place you go.
We’d love to hear from you! Do you prefer to tick off as many countries as possible, or do you savour slow travel and deeper experiences? Have you ever felt pressured to ‘keep up’ with other travellers’ numbers?
Share your stories, tips, and favourite travel memories in the comments below—let’s inspire each other to make every journey count!
